Q: What did people learn?

A: Speakers, panelists and audience shared war stories and best practices

Top Line Conference & Marketing Workshop

What Sells? Products that compel people to buy — value and utility unavailable anywhere else.

Opening remarks by Stephen Turner

Spotting opportunities: High-growth markets and demographics

Keynote speech by Carlos S. Baradello, Ph.D. Director, International Business Accelerator and Professor of Entrepreneurship, USF

Marketing at inflection points: What to do at the different stages of growth

Marketing at inflection points: What to do at the different stages of growth

Panel discussion led by Stan DeVaughn

WD-40 Company: Established with sustained revenue

Learn how the consumer brand you've known for years — WD-40 — took a fresh look at familiar product and made it seem new again. WD-40 looked at their product line from the eyes of the people who were buying it!

PIANO Networks: Early-stage with initial revenue

See how an ex-Cisco engineer developed a secure content-management product unlike anything else. Piano Networks started by “getting” the point of view of a network software user.

Holonym: Start-up with no revenue

Share the lessons being learned by a technology start-up founded by a former customer service executive. Learn how Holonym strives for a distinctive value proposition inspired by the zero-defect philosophy of W. Edwards Deming.


Video of each executive presentation and questions from the panelists are viewable online.


Anyone who watches online may post constructive criticism or give kudos next to each presentation.


The Customer Advocacy Award is based on the will of the Top Line entrepreneurial community.